Snapchat has announced a new subscription tier called Lens+, taking its augmented reality (AR) experience to the next level. At $8.99 per month, this tier offers exclusive Lenses and advanced AR tools that go beyond the standard $3.99 Snapchat+ plan. Snapchat says it’s not removing any free Lenses; instead, it’s giving users even more creative and interactive tools.
What You Get with Lens+
1. Exclusive AI Video Lenses Weekly
Lens+ users get access to new AI-powered video Lenses that react to your surroundings and movements. These are some of Snapchat’s most advanced AR effects, and new ones will be released every week. It’s a fresh way to make your Snaps more creative, fun, and shareable.
2. Access to Hundreds of New Lenses
With Lens+, subscribers unlock hundreds of Lenses not available to regular users. These include fun new Lenses like Bitmoji Game Lenses and other interactive AR experiences. It’s a major upgrade for anyone who loves creating content on Snapchat.
3. New Earning Opportunities for Creators
In the coming months, Snapchat will allow select creators to earn money by making exclusive Lenses. While details about how the earnings will be split aren’t available yet, this update gives AR creators a new way to make money on the platform. It’s a big move to support creators and encourage high-quality AR content.
4. Snapchat+ Continues to Grow
Snapchat first launched its subscription model in 2022. Since then, it has grown to over 14 million paying subscribers. The company recently reported $1.36 billion in Q1 2025 revenue, a 14% increase from the previous year—thanks in part to these subscriptions.
Now, Snapchat is expanding this model by offering more value through multiple subscription levels. Besides Lens+ and the original Snapchat+ plan, users can also subscribe to the $14.99/month Platinum Snapchat+. That tier includes no ads and full access to all other features.
What This Means for Snapchat Users
Snapchat is becoming more than just a social media app. With Lens+, the platform is turning into a space for interactive AR experiences and creative tools that are regularly updated. Whether you’re a casual Snap user or a content creator, there’s a tier that fits your needs.
Not everyone will pay for these new features, but for those who do, Snapchat promises more powerful tools, creative freedom, and an upgraded AR experience. Lens+ is clearly aimed at users who want to do more with their Snaps and creators who want to take their work to the next level.
Final Thoughts
Snapchat Lens+ isn’t just a price tag—it’s a step into the future of social media where AI and AR lead the way. By offering weekly updates, new monetization tools for creators, and a growing library of premium effects, Snapchat is showing that it’s serious about evolving with technology and user demand. The future of Snapping is here—and it looks better than ever.